A collection of articles written by Peter Knight and published in ‘REAL BUSINESS’ – the UK’s largest magazine for growing companies. |
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| May 08 | Get real read article |
| April 08 | Ban skimpy briefs read article |
| March 08 | Change is constant read article |
| February 08 | Brand You World read article |
| December 07 | Thriving in a tough market read article |
| November 07 | Same opinion, different view read article |
| October 07 | Sterling Behaviours: Double your income today read article |
| September 07 | The power of words read article |
| July/August 07 | How to get more bang for your marketing buck read article |
| June 2007 | Get serious about humour and win more business read article |
| May 2007 | The importance of team communications read article |
| April 2007 | A gap in the marketing; how to stretch a small budget. read article |
| March 2007 | Measure by Measure - how to assess your marketing campaigns read article |
| February 2007 | What makes a great strap line? read article |
| December 06/ Jan 07 |
Make an exhibition of yourself - maximise your impact at trade shows read article |
| November 2006 | Shine at PR: Three golden rules to ensure effective communication read article |
| October 2006: | Maximise your message and avoid falling at the final hurdle read article |
| September 2006: | The Art of selling: Six reasons to like your customers read article |
| July/August 2006: | How to become an expert salesman in six easy steps. read article |
June 2006: |
Top tips to ensure you perform the perfect pitch and walk away with that all-important business win. read article |
May 2006: |
Are you Googleable? read article |
April 2006: |
An overview of the importance of the online market andhow to become web enabled. read article |
March 2006: |
Throw away the thesaurus - simple talk is the key to effective marketing. read article |
February 2006: |
How to market more effectively to women – the key consumers in today’s society. read article |
January 2006: |
The fundamental importance of TV advertising and the golden rules that ensure you reach your target audience. read article |
December 2005: |
A few straightforward rules that guarantee highly effective PR. read article |
November 2005: |
How corporate hospitality still holds the trump card when it come to making your marketing work harder. read article |