What’s your nickname
and why?
It used to be ‘Tapper’ (probably something much worse now?)
 
If you had an open plane ticket, where would you go?
At this time of year it has to be Aspen, Colorado
 
If you could only pack
three items, what would
you take?
Skis, ski boots, ski suit, (assuming that passport, ticket, money are in hand luggage?)

Pasta or rice?
Rice
 
Stones or Beatles?
Beatles

Favourite word? 
Extraordinary. ‘Yes’ is a good one too.
 
Favourite colour Smartie?
None
 
Animal you most resemble?
Ape - don’t we all?
 
Where do you go / what do you do / who do you turn to for inspiration?
TATE Modern (or Britain) is a good starting point
 
The best advert of all time?
I always end up with the 1965 print ad for the Aston Martin DB5 that’s been on my wall since Phoenix started. It has no headline, no logo, no gimmicks - just a great image and even better copy