First Choice go large...

If you’ve driven past a First Choice billboard poster in the last month, you may well have noticed some stunning images!

On the back of the success in promoting its amazing longhaul flights to exotic destinations through the press, First Choice has taken the campaign even bigger – literally.

A series of billboard posters has been created to promote eight mouthwatering destinations. Supporting the poster campaign, First Choice has united with a number of airports to make use of the regional press as well.

Calling on four years of experience working with First Choice (and having recovered from the disappointment of not art directing any exotic photo shoots), retouch artist Leon Powers took different imagery and created a series of photomontages to create the dream destination imagery.

From signing off the creative ideas to producing the final item, the finished posters were turned around in an incredible three working days. No small task as to suit the billboard poster requirements alone, Leon needed to create some twenty different versions. Phew!