We take to the slippery slopes with First Choice... but not literally!

Can our love of sliding down frozen mountains really be of any use in the real world? Surprisingly, yes.

After a very successful working relationship of some four years now with First Choice, we were asked to turn our attention in a dramatically different direction and venture into a new area: the ski division.

Now with many of us not being strangers to the slopes, we quite rightly felt that we could hold our own with this particular brief especially if a posse of agency skiers/boarders was required to pose in Slovenia (well the snow would have to be good at this time of year!)

We have prepared four press advertisements, with a fifth in the pipeline; the first of which has just appeared in the London Metro.

Unfortunately (or fortunately perhaps), the models were selected from First Choice’s existing photo library so any posing on the piste was put on hold for the time being. Ah well, you can’t blame us for trying!