First there was DRTV... now there’s DRPR

Any PR company worth their salt will always tell you that PR activity is a long-term commitment and not a direct sales tool. Well, two of our new homes clients have had direct evidence to the contrary and we’re happy to stand corrected.

Editorial coverage in December and January in The Daily Mail, The Times and The Sunday Mirror directly resulted in 10 reservations in one week for Bovis Homes South East. This was swiftly followed by editorial coverage for a Laing Homes development in the Daily Mail, which achieved 150 enquires and two sold apartments.

Proof that there is no such thing as a slow market when Phoenix PR is involved!