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New Year, new look

George Wimpey Southern Counties, new additions to the fold, reveal a whole new look for 2006.

The brief was to create stylish, flexible and effective advertising which could easily be adapted to meet the requirements of each individual development. Ok so far?

The new ads also needed to have the ability to become heavily tactical and sales promotion focussed. Ok?

And, don't forget they need to comply with corporate guidelines. And obviously the location map, sales office details etc.

And, all in a quarter of a page?

Judge for yourself...

Click on the images opposite to reveal the work in full.

Geroge Wimpey Ad Preview

George Wimpey Ad Preview
George Wimpey Ad Preview