Listen up

If you were wondering what Peter Knight has been up to recently, then listen to this...

Red Business, a unique audio subscription magazine for business leaders, recently approached Peter and asked him to give an interview for their regular sales and marketing feature. The programme includes interviews with top business leaders focussing on key business topics and is published on CD and audio download so that you can listen on the move.

Peter’s best-selling book: HEMP (The Highly Effective Marketing Plan) formed the subject of the interview. The 15-step book, which applies a concise approach to everyday sales and marketing issues, has sold over 8,000 UK copies and is also published in seven other languages.

During the interview, Peter outlined the three fundamental steps which he feels are key to highly effective marketing: Step 4 - who is your target audience? Step 5 - what does your target audience currently think and do? And, Step 6 - what do you want them to think and do?

Subscribers to Red Business will receive the interview via post on CD.
To hear it online, please click here

To find out more about Red Business visit www.red-business.co.uk

To find out more about HEMP: www.phoenixplc.com/hemp