I'm a celebrity get me out of here sponsorship idents

The work: following our successful sponsorship work for the February 2004 series of I'm A Celebrity... Get Me Out Of Here!, we were asked to produce new animated clips to top and tail every commercial break during the new series.

The effect: the idents were rated as the third most successful ever by ITV (coming behind Coronation Street – Cadbury’s, and The Premiership- Coca Cola). The client also commissioned us to used the characters in their turn of year campaign in TV and press advertising as well as in store.