I'm a celebrity get me out of here TV adverts

The work: in support of the sponsorship of I’m a Celebrity Get Me Out of Here, we created a set of TV adverts to run on prime time TV. We used the same characters from the sponsorship bumpers and mixed it with real-life footage.

The effect: First Choice were able to scale down media spend on the traditional ‘late offers’ activity because they managed to hit all sales targets during their key selling period whilst the advertising was running.