The strategy: since 1999, Phoenix has implemented an integrated PR and marketing campaign, promoting the core messages of Cambourne and focusing on the benefits of living there. In addition, we have arranged a series of exhibitions, newsletters and events to provide residents and the surrounding community with the opportunity to find out more about Cambourne and its progression. We have also ensured that there are regular liaison with key stakeholders and councillors. In addition to this, Phoenix has achieved high level of positive press coverage.