The brief: to position the NAEA and its members as the authority on estate agency, championing best practice and establishing the latest ideas.

The solution: an extensive PR campaign which resulted in a widespread mix of national, regional and trade coverage amounting to an average of over 100 press clippings per month. Following the General Election, we also secured media interviews for the NAEA Chief Executive with GMTV, Radio 5 Live, and ITN, in which key housing issues facing the Labour Government were discussed.