The work: as part of an integrated campaign to promote their longhaul flight offering we developed a series of posters to show off the exotic destinations as well as get the extra leg room flight message in. The campaign was heavily targeted around key airports such as Manchester and Gatwick to capture potential travellers.

The effect: to date the uplift in sales has not been reported but the reaction to the campaign has been hugely positive with good coverage in the press and from the sales staff.