The International Childcare Trust is a charity dedicated to helping over one million of the world’s most needy children out of poverty. One of the main ways in which ICT generates its much-needed funds is by sponsored cycle rides. To help ICT achieve its aims in recruiting a new group of cyclists for the upcoming Cycle Sri Lanka, Phoenix created a flash animation email attachment that not only invited prospective cyclists to an information evening but also introduced them to the charity’s life-changing work.

We are delighted to say that Cycle Sri Lanka was so over-subscribed, that two sponsored rides now take place.