The work: as part of an ongoing Phoenix new business drive, the creative team were asked to let their hair down and come up with some cutting-edge mailers to catch the attention of prospective clients.
 
The ‘In Case Of Emergency…’ mailer comprised of a wall-mounted emergency alarm and laminated sign. Recipients were asked to hang the alarm on their wall and break the glass in case of ‘creative’ emergency – to reveal our Creative Director’s business card. Similarly, the sign included other tongue in cheek instructions.

The effect: the mailer has received a very positive reaction, as well as coverage in the press.