The work: the launch of the Summer 06 catalogue of brochures is an important time for First Choice. We were asked to make sure the event did not go unnoticed, so we created a device to accompany the brochures. The tube device contained ‘Ollie’ the octopus massager, along with a brochure of new facts about destinations, deals and a quick reference poster for the walls.

The effect: one of the key measurements for the activity was the number of entries to the competition. Last year we set a new record for responses, which Ollie managed to break within the first two weeks of this campaign.